100% PASS 2025 SALESFORCE-MARKETING-ASSOCIATE: SALESFORCE CERTIFIED MARKETING ASSOCIATEEXAM NEWEST PREPARATION

100% Pass 2025 Salesforce-Marketing-Associate: Salesforce Certified Marketing AssociateExam Newest Preparation

100% Pass 2025 Salesforce-Marketing-Associate: Salesforce Certified Marketing AssociateExam Newest Preparation

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Salesforce Certified Marketing AssociateExam Sample Questions (Q14-Q19):

NEW QUESTION # 14
A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.
What is the reason the associate cannot see the data extension?

  • A. The data extension is empty and cannot be used for testing.
  • B. The data extension has the Is Testable flag unchecked.
  • C. The associate has insufficient user permissions to perform a test send.

Answer: B

Explanation:
If a marketing associate at Northern Trail Outfitters is unable to see a data extension in the Preview and Test section when trying to perform a test send of an email in Content Builder, it could be because the data extension has the "Is Testable" flag unchecked. In Salesforce Marketing Cloud, data extensions can be configured with various properties, including the "Is Testable" flag, which determines whether the data extension is available for use in test sends and previews.
If this flag is not enabled for a specific data extension, it will not appear as an option in the Preview and Test section, preventing associates from selecting it for test sends. Enabling this flag on the data extension's properties allows it to be used for testing and previewing email content.
References: Salesforce Marketing Cloud documentation on data extensions provides insights into the properties and configurations of data extensions, including the "Is Testable" flag and its impact on the availability of data extensions for test sends and previews.


NEW QUESTION # 15
The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended.
Which metric should the associate review to get more information?

  • A. Click Rate
  • B. Open Rate
  • C. Bounce Rate

Answer: C

Explanation:
Bounce Rate is the metric that indicates the number of emails that were not successfully delivered to subscribers. By reviewing bounce rates, Northern Trail Outfitters can gain insights into deliverability issues, such as invalid email addresses or blocks from email providers, and take corrective actions.
* Why Bounce Rate is Critical: High bounce rates can impact email deliverability and sender reputation, making it essential to monitor this metric closely.
* Salesforce Documentation Reference: For further information, refer to Email Deliverability and Bounce Rates.


NEW QUESTION # 16
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

  • A. Provide a postal mailing address as a minimum.
  • B. Set up a footer in the email with an unsubscribe link.
  • C. Have customer log in to their account and update profile.

Answer: B

Explanation:
Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender's reputation and email deliverability.


NEW QUESTION # 17
As a best practice, which value should an associate use when creating a subscriber key?

  • A. Phone Number
  • B. Customer ID
  • C. Email Address

Answer: B

Explanation:
The best practice for creating a subscriber key in Salesforce Marketing Cloud is to use a unique, persistent value like a Customer ID. The subscriber key serves as the unique identifier for each subscriber, so it should not change over time, which makes a Customer ID ideal as it is often assigned at the start of a customer relationship and remains consistent.
* Why Not Use Email Address or Phone Number: These can change over time and are not as stable.
Using a Customer ID helps maintain continuity even if a customer updates their email address or phone number.
* Salesforce Documentation Reference: For more information, refer to the Salesforce Marketing Cloud Guide on Subscriber Keys.


NEW QUESTION # 18
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?

  • A. Filtered data extension
  • B. Standard data extension
  • C. Random data extension

Answer: B

Explanation:
When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.
Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.
References: Salesforce Marketing Cloud documentation on data extensions provides comprehensive details on how to create and manage Standard Data Extensions, including the import of data from external sources like text files.


NEW QUESTION # 19
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